Key Takeaways:  

  • Boosting drivers to implement to remove travel barriers
  • Promoting your brand with face masks
  • Thinking outside the box

 

This weekend saw precious freedoms restored, as Independence Day began where drinks could be poured and enjoyed in a different setting. With the world slightly opening and cinemas would once begin to roll and now barbers and hairdressers, it was a test of sorts for the public, one that we passed! 

 This also signified a lifeline for the tourism and hospitality industry and as a potential restart to the economy! This will create new challenges in rebuilding consumer travel confidence. Social conversations are focusing on safety concerns and risk factors. However, there is confidence-boosting drivers that you can implement to help remove travel barriers over health and safety. 

 

The Top highlights from our research and analysis include: 

Going Out Out –  Retailers in towns and cities across England recorded an increase in footfall a surge post 5pm of more than 1/3 compared to the previous week.  

 Best Foot Forward – Just 1/3 Brits think the worst has passed and intention to go on a day out to a visitor attraction appears to have softened to the end of August.  

 Second Wave – People are seeking answers crucial to the initial planning and social conversations concentrate on barriers such as safe social distancing and concerns around a 2nd wave.   

 All Aboard – Rail services continue to record a gradual shortening of anticipated lead times to 3.8m, bus services stagger at 3.3m, and planes at 5.4m 

Ideas – Things that you can implement include:  

Brand your Face masks- Promote your various quality assurance and cleanliness programmes through your platforms, support your staff and visitors by encouraging them to travel safely during the pandemic and provide your clients with a branded face masks. 

 Confidence is the new contagion – Remember to think outside the box! Look at how you can incorporate your surroundings into a functional part of your offering. Maybe you need help on the design of your service & sanitisation station, street fencing or floor markers, join us for a workshop and we can help creatively plus. 

 

Team Vivid x