- Recognise the different generations & cohorts
- Be useful, join and respect the new customers
- Don’t overlook the basics
- Employ Innovative strategies & agile ideas
Brands cannot remain ‘on pause’ indefinitely and victory depends on your ability to connect with your audiences, which goes far beyond passive updates on social pages and the application of social distancing graphics. It’s time for a new vision along with more agile ideas.
According BVA BDRC most recent tracking survey whilst the average mood of the nation remains static this week at 6.7, with little change in the last month, new government guidance means that the proportion of consumers anticipating simple pleasures of a visit to a country park or scenic area in the next month has jumped significantly from 20 to 32%.
This weeks’ conversations about life after lockdown have seen an update in priorities with seeing family and going to the pub (in that order) as the hot topics! The most used words of the week and main conversations include ‘family’, ‘friend’ ‘visit’ ‘see’ and ‘holiday’. Travel and Tourism accounted for 19% of peoples’ ‘most looking forward to’ indicating recovery campaigns for brands in this sector should focus on personal relations, a sense of freedom, fresh air that holiday travel and visiting with extended family could offer after lockdown.