The Creative – Keep it creative! How you can adapt social distancing with the messaging and how you use the markers. For example, if you are a restaurant you could create social distancing circles, or new delivery methods such as coffee shop delivering drinks via a toy train, you can make it part of the experience. Be prepared by getting into the customers mindset and make the experience more memorable.
The Website – Make sure your website contains the right messaging which makes sense and empathizes with your customers’ needs which will humanise your brand and create a deeper emotion connection. Confirmation of accommodation opening dates, and examples of guests staying at them will likely push this intention upwards.
The experience – Share content of those who have travelled recently with tops and let people build their own itinerary or bucket list. Solutions and policies that provide choice and control will help build trust.
Focus Case Study – Since the start of the outbreak we’ve been helping our clients such as The Isle of Man to pivot where necessary in order to keep moving forward.
Team Vivid X