3 Things to get your plan COVID-19 proof:
Listen to Your Audience- As we are manoeuvring through covid-19, people and their behaviours change constantly. So, invest time in doing an audience audit. As you need to understand your audience and how their outlook has changed but also look at your new audience. As doing this it helps you to understand how to get on consumers bucket lists, now is also time to revisit that messaging matrix.
Entertain Your Audiences- As shops starting to re-open and sports back on the agenda, there is an increase in short term planning, so be ready! It’s time to up your creative game and re-purpose your content.
Keep your audience informed- Start updating! Brands were forgiven at the start of lockdown, but people are now starting to explore
Focus Case Study – Bliss Hotel Group – Click here to see how we’ve been helping Bliss, stay relevant during lockdown and securing bookings for the future.
Team Vivid X