Lights, camera, Pause –
Whilst productions may be put on pause, there’s still plenty of action to be had. Look how quickly Italy reacted, the country that has been hit so hard by the virus. Aspiring filmmaker Marco Caputo created the emotionally stirring #ProudToBeItalian film produced from his archive footage, showcasing the irresistible Italian landscapes & seascapes to the captivating soundtrack of Malika Ayane’s Volare. Use your medium to its full potential, make new project plans, delve deeper into the archives, adapt and discover new areas unexplored.
Every word you say, counts
With words, we inform and inspire, make people smile and fall in love, so, choose your words wisely. Headlines inevitably still have the impact, but in lockdown look beyond the social restraints of 140 characters, we now have more time to read, craft your copy accordingly. Grab your brief, jump on a Zoom call with a client and research, these armed with the right-side of your brain should suffice.
The speed of sound or sonic boom?
With podcast listeners on the rise during the pandemic set at around 7.1 million people in the UK now listen to podcasts each week, clients need to find their voices through COVID-19 to build stronger communities. Keep it clear and concise, let the audience do some of the work, paint pictures with words, use your imagination, this escapism in words is now more important than ever.
So, what should agencies be doing to help? We’d say exactly the same as we do day in, day out – keeping brands safe, through shaping their vision, curating ideas and measuring victories!
Team Vivid x