- Entertaining content online – listening to music (58%), watching movies/shows (49%), watching funny videos (42%), playing games on mobile (40%), and looking at memes (32%). Most engaged Content – humorous content, which at a time like this, is much needed.
Virtual workshops, nightclub parties via apps such as Houseparty and Zoom, streaming theatre and operas, and live concerts are generating discussion. New virtual national garden and museums tours also spark interest. People enjoy these opportunities to experience the arts from home, also expressing gratitude to learn new things free of charge. Consumers are also looking at other ways to entertain themselves such as online quizzes, why not get that Buzz-Feed style quiz talked about.
Consumer attention is becoming ever more fragmented, the customer journey has become harder as well as trying to understand how it has now changed, at what point they are and the direction they’re likely to head. The one thing that we’d like you to take away from this is that, there are opportunities but consider your audience as well as new platforms. There is a chance for you to occupy more channels to engage with new and current audiences. Look at short term planning for now, there is no rule book for this (and if there was it would be out of the window) remember to test, monitor and react appropriately. So, step up and interact – provide support, keep people engaged!
Team Vivid x