Tomorrow’s World

Vision

Address the important issue of climate change in a new way by raising awareness to key leaders and decision makers of tomorrow – the younger
generation of today.

Ideas

‘Today’s world must end… Tomorrow’s world is yours for the making’.

In order to raise awareness of the issues of climate change, flooding and water efficiency – this campaign asks the target audience themselves to create a film that speaks directly to their peers. Involving celebrity ambassadors, including Pete Postlethwaite, Phil Redmond and Terry Christian, helping to talk to the audience in a credible and engaging way.

Victory

• Partnerships with United Utilities, NUS, Northwest Vision & Media and all Northwest Universities
• The film’s premiere was attended by over 150 people
• Received a wide amount of media coverage, estimated ad equivalent where possible 10:1 return on investment
• The first animated film in the UK to use new motion capture technology (as seen in Avatar)
• The Films received over 30,000 views to date across seeded viral channels

tomorrowsworldcompetition.com