A Moving Experience

Vision

To sell out tickets for this years final season and raise awareness of the subsequent movement to a new venue in 2013, whilst capturing hearts, minds and data.

Ideas

Creating ‘A Moving Experience’ identity to communicate both the emotional experience of attending the theatre and the message that the theatre is physically moving location. This identity worked across the season brochure, flyers, posters, banners and 6 sheets to create an integrated suite of communication
for 2010.

The use of emotional shots of people throughout the season brochure places the people and emotion back at the heart of the theatre. We tied this into the physical move with the use of ‘moving’ graphic devices such as tape and stamps to create bright and engaging design.

Victory

With a launch in January we are still eagerly awaiting more in-depth results. Initial feedback is looking good…

• Positive feedback of the new look marketing collateral from internal staff, customers, the public and stakeholders
• Strong sell through of the first theatre production of 2010
• Data capture of over 3,000 respondents from the brochure in under a month (responses still flowing in)