How to keep a creative engaged

Posted on 19th June 2017 by Rebecca


Creative agencies tend to be small and close-knit, most of the time so you’re working as a close-knit team, this can be very rewarding as friends are made, you network with others and you all have one common goal:

To create the best project you possibly can.

Creative brains sometimes tend to wander…  so here’s a list to ensure you can stay/ you can keep them engaged:

 1. Open the workspace 

So I’m going to start with what I think is the most important, OPEN THE WORKSPACE! I can be a chatterbox and can go on and on (and on) for hours, and sprout absolute tripe, so there’s nothing worse than being confined to a little cubicle with a computer in, you want to roam around and be able to talk to work colleagues, because speaking to yourself (or humming tunes to yourself) for 8 hours a day isn’t anyones idea of fun.

2. Play to each individuals strengths 

Different people have different strengths and weaknesses, some may be good at organisation, but others may find organising extremely difficult. This is why you should get to know your colleagues/employees to ensure that they are working to their best strength, causing them to excel, then eventually achieving that one common (most important) goal.

3. Use benefits (one for the bosses)

Benefits show appreciation to your employees which is extremely important as no body wants to work in an environment where appreciation is not given. Whether it be an extra day annual leave, or a group holiday, benefits can show gratitude and appreciation, leading to a longer service with your company.

4. Have fun 

Having fun in the workplace should be a given, no one wants to wake up at 7 o’clock in the morning and dread that morning commute, to then go to somewhere they don’t enjoy being. Ensure the workplace is a happy environment which radiates positive vibes, then you’ll find that this gets projected from person to person, which will then also impact every individuals work.

5. Appraisals 

An appraisal doesn’t always mean a pay rise, an appraisal can happen monthly, bi annually, weekly or however often your company feels is necessary. People do work in different ways, but constructive criticism can be used to motivate employees, and lets be honest, who doesn’t like hearing what they’ve done well?! I know I do.

6.  Let your staff determine their dress code  

Having worked at Vivid where I can wear whatever I please (in moderation of course, wouldn’t come in doing a Sinitta), I could think of nothing worse than going back to wearing tailored pants and ugly a line effing skirts 5 days a week

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