Powys County Council Tourism have recently appointed Vivid to lead their latest branding project. The project will involve the development of a new brand identity for Powys County Council Tourism and the County wide Marketing Area, currently known as ‘Mid Wales and the Brecon Beacons.’
The new brand will be rolled out across all tourism related marketing and promotional activities carried out by Powys County Council’s tourism team. The project is funded through the Sustainable Tourism Powys project, which is an innovative new programme set up to support and develop tourism in Powys. The new brand will work to fulfil the objectives of the programme in order to create an identity which will shout loud of pride in Powys and convey the passion of its people, the richness of its landscape and the variety of its attractions. Vivid and Powys County Council will work together in order to deliver a brand identity for Mid Wales and the Brecon Beacons that will support the local economy in order to sustain the social, economic and environmental aspects of the community.
Julie Lewis, Tourism and Marketing Manager, Powys County Council said:
“Powys County Council Tourism Team are excited to be working with Vivid on a brand for the Mid Wales and Brecon Beacons area. We hope that many local tourism businesses and communities will join us in highlighting the special and unique features of this beautiful part ofWales, helping to create a visual identity which is both representative of the tourism offer and strongly appeals to potential visitors.”
Rachel Emson, Vivid Managing and Brand Director, added:
“We’re absolutely delighted to be working with Powys County Council on this exciting new venture; it’s an honour to be tasked with creating a new brand identity for such a vibrant and beautiful area of theUK. We’re raring to go and can’t wait to deliver a brand identity that reflects the unique character of Mid Wales and the Brecon Beacons. We’re confident that we can create a sustainable brand that truly serves the inhabitants, and encourages visitors to the area.”
Vivid and Powys County Council are now working together and alongside stakeholders on the project which is due to be delivered in Summer 2013.